Privacy Policy

This Privacy Policy describes how Alfa ("we," "us," or "our") collects, uses, and shares information when you use our website, platform, and services (collectively, the "Services").

1. Information We Collect

Information You Provide

• Account information: name, email address, company name, and password when you create an account.
• Billing information: payment method details processed securely through our third-party payment processor.
• Content data: brand profiles, topics, articles, and other content you create or upload through the Services.
• Communications: information you provide when contacting our support team or responding to surveys.

Information Collected Automatically

• Usage data: pages visited, features used, actions taken, and time spent on the Services.
• Device information: browser type, operating system, IP address, and device identifiers.
• Cookies and similar technologies: see our Cookie Policy for details.

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Services.
• Process transactions and send related information.
• Send you technical notices, updates, security alerts, and administrative messages.
• Respond to your comments, questions, and customer service requests.
• Monitor and analyse trends, usage, and activities in connection with the Services.
• Personalise and improve your experience on the Services.

3. How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

• Service providers: with third-party vendors who perform services on our behalf, such as payment processing, data hosting, and analytics.
• Legal requirements: if required by law, regulation, or legal process.
• Business transfers: in connection with a merger, acquisition, or sale of assets.
• With your consent: when you have given us explicit permission to share your information.

4. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you the Services. We may also retain and use your information to comply with legal obligations, resolve disputes, and enforce our agreements.

6. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal information.
• Object to or restrict processing of your information.
• Data portability.
• Withdraw consent at any time.

To exercise any of these rights, please contact us at [email protected].

7. International Transfers

Your information may be transferred to and processed in countries other than the country in which you reside. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us at [email protected].